A never-ending “sustainable” buy fail I wish I could return…
Back in December 2024, I made what I thought was a conscious choice.
I ordered a pair of custom jeans from a slow fashion startup I’d purchased from once before – the jeans took 9 months to arrive, but they were genuinely great. So when I got an email offering loyalty perks and faster delivery for previous customers, I fell for it again.
Well.
It’s now June 2025… and I’m still waiting for those jeans.
What followed wasn’t just a delay – it was an epic saga of emails, excuses, missing websites, Discord drama, and the most groovy gaslighting I’ve ever seen from a “sustainable” brand.
And yes, I documented everything:
From Updates to Emotional Manipulation
When they weren’t missing timelines or offering vague apologies, I was being told I was part of a movement. A revolution. A denim resistance.
They even shared Discord comments from other customers like:
“You’re incredible, don’t forget that.”
“Trust your gut – you’re changing the world.”
Listen. I’m all for community support. But this isn’t activism.
It’s a business transaction. I paid for jeans. I got marketing fan fiction.
???? So I Made a Video…
After 6 months of this madness, I finally sat down and filmed the entire saga. All the receipts. The broken links. The expired domain. The dramatic newsletters. The Discord spin. The endless “two-week” promises.
Yes, I still don’t have the jeans today:
What You Can Learn From My Mistake
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A great product once doesn’t guarantee a great company forever.
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Transparency means more than TikToks. Show me tracking, not just branding.
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“Slow fashion” is not immune to shady practices. Ethical intent doesn’t excuse operational failure.
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Document everything. Screenshots, emails, receipts. Protect yourself.
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Just because it’s sustainable doesn’t mean it’s safe. You can support good causes and expect professionalism.
Final Thoughts
I still believe in slow fashion. In sustainable alternatives. In supporting small businesses doing it right.
But this?
This was a slow motion fail dressed up as a revolution.
Until I have jeans in hand (and on my butt), I’ll be sticking to vintage, thrifted, and handmade pieces that actually deliver — from people I trust, not startups spinning PR over pants.
✂️ Join my Refashionista Revolution at RefashionistaSheri.com
Because sustainable fashion shouldn’t cost the earth – or take over half a year to arrive.
