Hooray! You’ve decided to step away from unethically produced fashion and shop for brands that have a proven track record of fair labour and production practices. Unfortunately major fast fashion labels have massive PR machines working to convince the public that they are (mostly) ethical & sustainable so how can consumers possibly weed out the good from the bad?
The Fair Wear Foundation is just one of the independent, non-profit organisations that works with companies and factories to improve labour conditions for garment workers.
The Fair Wear Foundation currently has 80 member companies representing over 120 brands that are based in seven European countries. Member products are sold in over 20,000 retail outlets in more than 80 countries around the world. The Fair Wear Foundation is active in 15 production countries in Asia, Europe and Africa.
The Fair Wear Foundation site is straightforward, very easy to navigate and not only includes a list of ethically produced brands but also PDF downloads detailing company & social reports, performance checks & complaints on their resource page.
Unfortunately there’s no such thing as 100% ethically produced clothing – yet. But FWF’s member brands are working hard to get there. As the video below illustrates, modern supply chains are complicated and international – which means no single factory, brand or government can improve things alone. This kind of change doesn’t happen overnight but thanks to the Fair Wear Foundation reports you can check on how your favourite FWF member brands are performing and make a more informed decision before you buy.
Disclaimer: I am not at all an expert on the big business of fast fashion however I am a concerned consumer who has chosen to learn & share as much as I can through my own personal experiences & the wealth of resources available online.