You may recall that a while ago I offered to be your personal eco-fashion stylist and create a fabulous new wardrobe just for you at fast fashion prices:
Well my lovelies I’m pleased to share my first sustainable style wardrobe creations + a look at the breakdown of the costs involved in creating made-to-order clothing & accessories at fast fashion prices.
I gave a sneak peek of my refashioning ingredients as I was making over on instagram:
Here’s the groovy results:
“I know this is probably going to be a challenge due to my size (about a 5x in US plus sizes), as far as style, I have to dress boring for work and I would like something more fun for the weekend. I like a touch of goth and 50’s full skirts and styles. I like flowing clothes as opposed to fitted and skirts more of a maxi length.” – Kathryn (my first groovtastic client)
I created a modified version of my DIY Pillowcase Top from vintage East German fabric & traditional embroidered edelweiss trim…
and a rockin’ upcycled caged stone necklace!
The Cost Breakdown for the One of a Kind Top & Necklace:
Material Costs: €16
Postage & Packaging: €8
Total monetary costs: €24
Brainstorming idea/design + Sourcing materials + creating template/pattern + preparing materials + sewing/ assembling = 11 hours labour
Package Cost €30 – Material & Postage Cost €24 = €6
€6 ÷ 11 hours labour = €0.55 per hour
This is the unfortunate reality of the costs involved in ethically producing made-to-measure, unique, sustainable garments for the fast fashion prices consumers have come to expect as acceptable.
Fifty-five cents an hour is not anywhere near to a living wage and if this were my only source of income I would most certainly not be able to put food on the table or a roof over our heads.
So why the hell am I doing it if I’m not making any money?
That is a fabulous question best answered with a counterquestion:
Why the hell don’t consumers want to pay garment makers a living wage?
Sadly, the average consumer simply cannot afford the “designer” prices of ethically produced sustainable fashion and the corporations behind fast fashion brands most certainly take advantage of that fact in addition to fueling the nonstop “need for new” that has become so prevalent in our throwaway society.
That said, I honestly cannot comprehend how paying a reasonable price for the materials, time & talents that go into making a garment (regardless of where & by whom it is made) has become such an unimaginable concept for so many.
It’s most certainly time for consumers to stop supporting unethically produced fashion and I shall continue offering sustainable, unique and ethically produced style at fast fashion prices in an effort to encourage average shoppers step away from unscrupulous brands: